Author ········· Wildbird Graphics
Medium ········· Print & Web
Year ···.....··· 2017
Project ········ Logo & Packaging Design


Lolita Rosé ®
Wine House
Sometimes as designers, we encounter clients who aren’t so sure of what they want for their brand. These are the tough ones. They make us break our brains to give them what they want, what they dreamt of.

This was the case with Lolita Rosé, a local winery that needed to develop an identity for its newest product: a rose wine. Aimed for the independent, strong, modern woman, Lolita Rosé had to be classy but adventurous, feminine but sassy, delicate but powerful. 

Lolita Rosé went through various stages until we found the one:


           
  



The logo was inspired by Lorenza Rosé, a very hip wine popular amongst women in the US — Lolita was to be the Mexican version of Lorenza, so here it is.

2017 — Frogtown, Los Angeles