Author ········· Wildbird Graphics
Medium ········· Print & Web
Year ··········· 2017
Project ········ Logo & packaging, Corporate Identity, Branding


Lux Collectibles ®
This is a logo and branding identity we specially feel proud of. Lucia Oceguera is a mixed-media artist who wanted to start a brand for her miniature collectible happenings series, handcrafted by the artist and aimed to the collector of decorative pieces of contemporary art.

LUX, in the artist’s own words, are pieces of “contained alternative reality, miniature collages featuring all kinds of scenes: from simple, everyday life events to the most surreal, dreamy scenarios.” 

Given that humor is the most important feature in her work, LUX’s logo needed to be fun and dynamic, as well as accurately communicate that art is only qualified as such given that it can be looked-at from different perspectives.





LUX is a part of a new wave of hip, affordable art pieces -intended to be sold as collectors’ series- that is being explored by today’s emerging artists, given the proliferation of online-art demand and showcasing.

This project includes the design of LUX’s website as a virtual gallery and online store (currently under construction) and the packaging design for the made-to-order pieces.

2017 — Frogtown, Los Angeles