Author ········· Paloma Oceguera
Medium ········· Print & Web
Year ···.....··· 2013
Project ········ Logo & Restaurant Identity

Los Arcos Restaurant ®
Located in the heart of the city, this sports bar/local brewery needed a new logo, a renovated menu and an integral branding strategy. Hoping to attract youngsters, they wanted to keep the prices affordable and to build a menu around beer. The design needed to be unpretentious yet sober and to blend in with downtown historic surroundings.


The logo development was inspired in El Angel de la Independencia — flagship monument in Mexico City — and aims to evoke the past through the use of retro typography and vintage strokes.

2017 — Frogtown, Los Angeles